No one wants more junk email, right? Yet every day, companies send millions of emails, the majority of which are never opened. Email marketing needs to tread the line between being effective, and adding value to the person reading it. How can you improve your email marketing strategies? Watch the Vlog below for exclusive tips, courtesy of SocialWise Media Group
By Ini Augustine
What exactly is Twitter, and why would anyone want to use it? Marco Rubio announced his presidential bid on Twitter, and famous stars are paid millions to promote products on Twitter. Your business can use Twitter to increase sales, customer engagement, and provide better customer service.
Twitter limits messages to 140 characters per tweet. Users send videos, pictures, and links, and this is where Twitter delivers real value for businesses. According to Hubspot, the average tweet gets clicked between 98-110 times. Could your web site use 98-110 visits? Would you like an additional 98-110 newsletter views? Multiply those visits and views by the week, and that adds up quickly.
SocialWise Media Group has created an interactive, results oriented course to help businesses and nonprofits to harness the power of Twitter. This course shows learners how to send and receive tweets, add followers, and maximize the features of Twitter. Each student will leave with a functional, ready to use Twitter account. This course is available onsite at your company, online, or at our West Des Moines training center.
Want to learn more about social media? We do lunch & learns and corporate training too!
The announcement that Google is opening a facility in Council Bluffs has established Iowa as a player the center of the new Silicon Prairie. Google’s decision to invest in Council Bluffs has made Iowa an even more attractive option to many young professionals. As a world class employer, Google is famed for a technology driven, creative working environment.
But what’s it really like to work at Google? Chris Russell, Google Council Bluffs Data Manager, says that the innovation of Google as a company has a profound effect on the way employees works. “Many employees use videoconference and chat on a daily basis to communicate with co-workers and customers.” Chris continued: “A typical day includes checking e-mail, brainstorming with co-workers, and air hockey. Our center is open 24 hours a day, so every keeps a pretty flexible schedule. ”
A typical day at Google Council Bluffs might be like:
• Arrive at 8:30 am
• Catch up on email attend a meeting with colleagues from another of Google’s data centers over video conference
• Attend to responsibilities on the floor – fixing/replacing servers or performing maintenance on the cooling infrastructure
• Lunch with coworkers – lunch is catered in everyday from a local caterer, and features treats like ribs, omelets and cookies
• Quick game of air hockey, pool or video games. Try not to get caught in the crossfire of the Nerf Gun war!
•Check email, attend team meeting
• Visit the micro kitchen for a snack
• Back to work on the floor/grounds
• Head home for the day in time for dinner with family
Sounds like a pretty good gig. But what if you have a small business? Google has options for Iowa businesses to contract with Google as well. There are many several options for employees or contractors with technical skills. As of right now, there are four kinds of jobs available at the facility:
-Facilities (HVAC, maintenance)
-Systems administrators (software technicians)
-Support services via contract (security, logistics, catering, grounds keeping, etc.)
Google looks for individuals who demonstrate the potential to excel in intense computing environments
Specific skill requirements are listed on the Google jobs page.
By Ini Augustine
100% of the Fortune 500 are now using social media to hire for positions. Major retailers, like Zappos, are now only accepting applications via social media. This is a far cry from the days of paper resumes, yet many colleges and universities have not caught up with the digital hiring trends. Older workers looking for employment are still managing learning how to use digital media, much less apply for jobs with it. Yet having impressive, professional social media profiles can be a benefit in a competitive hiring market.
Here are 4 things you absolutely need to know about social media and the job search.
SocialWise Media Group is the creator of The Smart Grad’s Guide to Social Media & the Job Search seminar series. This course is great for colleges, Universities, student organizations, and non-profits. Have a question about using social media in the job search? , send us a message.
These are simple tips you can act on right away to improve your chances. Good luck withyour career search!
You've always been told that first impressions are important. Having the proper attire, and being prepared for a first time face to face is a priority for any business. In today's digital environment, your first impression on any client is typically your website. Yet a company website is typically the least polished part of a company's image.
Most startups and small businesses don't have tens of thousands of dollars to spend on online marketing. Bootstrapping your website, however, is a cost effective way to present yourself professionally online. Here are my tips to getting an awesome website for $500 or less.
Tip # 1 Use Facebook
Facebook offers a free business Page if you have a free personal page too. The platform is standardized, and no coding skills are necessary. Fans can send you messages, find your company address, and even purchase your products online.
If you spend any money at all getting set up, spend it on professional graphics for your cover page and profile photo. Simply upload those graphics and a well written company description, and you are on your way! A slightly more advanced page, which builds in ecommerce features, would let customers make purchases from within Facebook. Once your Facebook page is setup, your company will have a brilliant online presence until you budget for a full blown website. You can also promote your page to people and help educate your target market on your products. The Facebook platform is actually offers a wide range of features that are suitable for anyone just starting out online. See examples of Facebook based ecommerce sites here
This is the first part of a two blog series on how to Bootstrap your website. For more information on building a Facebook page for your business, send us a message.
Ini Augustine is the CEO of SocialWise Media Group. Follow her on twitter @mrsmadbiz
Last night SocialWise Media Group CEO Ini Augustine received an award for being a pioneer in business from the Technology Association of Iowa. In this studio interview, she talks about how social media improves customer service and innovation. Hear her talk about the award, and the power using social media for business.
By Ini Augustine
Think your social media is hopeless? Go from a social media zero to a social media hero in 2 minutes or less! If you can use Microsoft office, you can start marketing your company online using social media. Yet many companies avoid using this powerful tool due to 2 common myths: That social media is complicated, or that social media is magically easy.
Being successful in social media means covering your basics, as well as being creative. Regardless of whether the platform is LinkedIn or Facebook, the basics must be covered Make sure you include contact information about your company, like address, website, phone and your business name and logo. You’d be surprised how many company’s forget to do this.
Myth # 1
Social Media has to be complicated.
Trust us, it doesn’t have to be. Your corporate social media does need to be very visually appealing so mix in pictures and video on your pages.
SocialWise Secret # 1
Don’t post long url’s or articles on social media. Nothing turns off readers faster than block after block of text. Ow.ly is a free url shortening service.
Time it takes to shorten a url : 45 seconds, and that’s if you don’t have an account with ow.ly .
Myth # 2
Social Media is magically easy.
It takes 5 minutes to get set up on most social platforms. However, setting up a Facebook page or twitter account is not an enough; you need to post regular and interesting information that fans relate to. If no one is interacting with your social, it might as well not exist.
Your company’s social media is only as good as the people behind the page. Your front line staff will have a huge effect on your campaign’s success. Training your staff on company guidelines, promotions, and expectations will help them help your company be successful. Social media is about building a relationship with your customers.
SocialWise Secret # 2: Ask!
It’s a simple step to ask customers to check- in on Facebook during checkout. Most people will if you offer a discount for their next visit.
Time it takes to ask for a check in: 20 seconds or less.
A great Facebook page you can be leveraged into great relationships with old and new customers. But you must use it, and that can take time.
For example, if your company is a local clothing store(Say, in Des Moines ;-) ), talk about how shopping locally keeps money in Des Moines. Give readers information about events you might be having at your store, including sales. Posting locally based photos at the downtown farmers market or the valley junction would be ideal.. Help customers post pictures of themselves wearing or using your product to enhance visibility in Facebook’s news. friends will want to see where the post came from and then you get more views on your page.
Learning how to do social media can be an overwhelming process for many companies. Have questions about using social media?Feel free to ask us on twitter @mrsmadbiz, or call us at 1-800-343-4864.
By Ini Augustine
Google is the king of content, and the SEO world should have paid more attention to Google's Authorship service. Google Authorship is the company's way of sharing the limelight, and thus organic traffic with content creators. Content featured on Google Authorship carries more trust and rank higher in search results than non-authored content. Having a high Google ranking translates into more traffic, and generally more online purchases.
When an author claims content on Google, that content will now appear in the search results. Google gets your picture from your Google + profile and features your content next to your profile. All the while increasing SEO for your name, and possibly your website. It would be silly not to take advantage of this free SEO boosting. The authority that comes from being recognized as an expert by Google doesn't hurt either.
The SEO cynics may say that Google's flagship social media platform is weak next to the powerhouse that is Facebook. So what if you are an author online? Isn't that kind of the same as being "Internet Famous"? The game changer is Authorship's magnifying effect on SEO. Although the usage numbers for Google+ are no where near FaceBook's, Google Authored content is featured higher in Google search results. The boost in search results more than makes up for smaller numbers. Every search result which features your company name is money in the bank for you. Anyone that doubts the power of Google organic search traffic can just ask Rap Genius how they fared without it.
Claiming your content is fairly easy too. It's basic cut and paste HTML. Here's how you do it:
The first step is setting up your Google+ account:
a) Create a Google+ profile if you don’t have one, if you already are on Google+, great!
b) Click ‘About’ in your newly created or existing Google+ profile.
c) Click on ‘edit’, then ‘contribute’, and then link it to the website which hosts your content under the links section of your profile.
d) You can now click on ‘save’.
The second step is to either insert custom code into your content, or verify your email address on that domain. For instructions on how to do this, visit Google Authorship.