By Ini Augustine
100% of the Fortune 500 are now using social media to hire for positions. Major retailers, like Zappos, are now only accepting applications via social media. This is a far cry from the days of paper resumes, yet many colleges and universities have not caught up with the digital hiring trends. Older workers looking for employment are still managing learning how to use digital media, much less apply for jobs with it. Yet having impressive, professional social media profiles can be a benefit in a competitive hiring market.
Here are 4 things you absolutely need to know about social media and the job search.
SocialWise Media Group is the creator of The Smart Grad’s Guide to Social Media & the Job Search seminar series. This course is great for colleges, Universities, student organizations, and non-profits. Have a question about using social media in the job search? , send us a message.
These are simple tips you can act on right away to improve your chances. Good luck withyour career search!
In March of 2012, SocialWise Media Group was born. SocialWise Media Group specializes in Social Media marketing, training, and publicity. We work with non-profits and businesses to integrate marketing strategies using Facebook, YouTube, LinkedIn, and traditional media.
Having a plan in place helped my company become more and more successful. Even more than having a
plan was the confidence I was given by being mentored by Amelia Lobo, Director of the Women’s Business Center. In fact, the Women’s Business Center was one of my first clients. I was so honored that they would choose me to help them develop a marketing plan! I continued to use the women’s business center as I participated in my first pitch off contest with the Technology Association of Iowa. It was a fantastic learning experience to pitch my company to potential investors. Amelia coached me on what to expect from the judges, my presentation skills, and developing a PowerPoint pitch.
When I went to Austin to shoot a documentary on women in technology, I called Dawnelle Conley, Lead BOS with the SBA. Dawnelle put me in contact with SBA resources in Austin. Darla Booker, SBA Regional Communications Director of Region VI, connected me with woman owned businesses in the Austin Area, one of whom I interviewed at the Iowa Party. The SBA has been a core part of expanding my network, and reaching my goals.
As a result of relationships I built through the SBA, I was named Aspiring Businesswoman of the Year by NAWBO, the National Association of Women Business Owners. I found out about affordable office space at the West Des Moines Incubator. I now classes at my new offices there. In March of this year, I successfully completed my first subcontracting role handling social media and publicity for the Affordable Care Act roll out in Iowa. As my business continues to grow, I am now in the process of getting ready to apply for an SBA loan.
Here is the video I produced for the Women’s Business Center SHOP for women owned businesses:
Here is a testimonial from the Affordable Care Act Rollout:
The SBA has many resources which are available to business owners at no, or very low cost. Utilizing these resources will help your business grow, and give you resources for success. A simple phone call or visit is all it takes, so take advantage and contact your local SBA office.
Ini Augustine is the CEO of SocialWise Media Group. She is Aspiring Businesswoman of the year 2013 for NAWBO, The National Association of Women Business Owners. You can follow Ini on Twitter @Mrsmadbiz.